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Here is an example of how NOT to trade:  http://trainwrecktrader.wordpress.com/

Recommended Reading List
Last updated in Fall 2018

Here are some suggested readings from Dr. Cole, across a variety of topics.  Some are short, and some are very comprehensive.  In general, splurge for the latest edition, except where noted.
 
General Interest
  • Makers and Takers: The Rise of Finance and the Fall of American Business, Rana Foroohar
  • The Essays of Warren Buffett, Warren Buffett & Lawrence Cunningham
  • David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, Malcolm Gladwell
  • Outliers, Malcolm Gladwell
  • The Physics of Wall Street: A Brief History of Predicting the Unpredictable, James Owen Weatherall
  • Digital Gold: The Untold Story of Bitcoin, Nathaniel Popper
  • Elon Musk, Ashley Vance
  • How to Win Friends & Influence People, Dale Carnegie
  • The End of Average: How We Succeed in a World That Values Sameness, Todd Rose

Investment Textbooks   
  • Investment Analysis and Portfolio Management, Frank Reilly & Keith Brown
  • Investments, Zvi Bodie, Alex Kane, & Alan Marcus
  • Options, Futures, and Other Derivatives, ​John C. Hull

Security Analysis
  • Security Analysis, 6th. ed., Benjamin Graham & David Dodd
  • The Intelligent Investor, Benjamin Graham & Jason Zweig
  • One Up on Wall Street: How to Use What You Already Know To Make Money In The Market, Peter Lynch & John Rothschild
  • Beating the Street, Peter Lynch
  • The Alchemy of Finance: Reading the Mind of the Market, George Soros
  • Expectations Investing, Alfred Rappaport & Michael Mauboussin
  • The Warren Buffett Way: Investment Strategies of the World's Greatest Investor, Robert G. Hagstrom, Jr.
  • The Motley Food Investment Guide, David & Tom Gardner
  • The Only Three Questions That Count, Ken Fisher
  • Common Stocks and Uncommon Profits, Philip Fisher
  • The Little Book That [Still] Beats the Market, Joel Greenblatt

Portfolio Management & Asset Allocation
  • A Random Walk Down Wall Street, Burton Malkiel
  • Winning the Loser's Game, Charles Ellis
  • Pioneering Portfolio Management, David Swensen
  • Stocks for the Long Run, Jeremy Siegel

Capital Market History
  • The Man Who Knew: The Life and Times of Alan Greenspan, Sebastian Mallaby
  • Capital Ideas: The Improbably Origins of Modern Wall Street, Peter Bernstein
  • Barbarians at the Gate, Bryan Burroughs
  • Flash Boys:  A Wall Street Revolt, Michael Lewis
  • Liar's Poker, Michael Lewis
  • The Big Short, Michael Lewis
  • The Predators' Ball: The Inside Story of Drexel Burnham and the Rise of the Junk Bond Raiders, Connie Bruck
  • When Genius Failed: The Rise and Fall of Long-Term Capital Management, Roger Lowenstein
  • Devil Take the Hindmost, Edward Chancellor
  • Confessions of a Street Addict, James Cramer
  • Den of Thieves, James Stuart

Behavioral Psychology, Economics, & Finance
  • Payoff, Dan Ariely
  • Predictably Irrational, Dan Ariely
  • The Undoing Project: A Friendship That Changed Our Minds, Michael Lewis
  • Superforecasting: The Art of Science and Prediction, Daniel Gardner and Philip E. Tetlock
  • Misbehaving: The Making of Behavioral Economics, Richard Thaler
  • Phishing for Phools: The Economics of Manipulation & Deception, George Akerlof and Robert Shiller
  • Click: The Forces Behind How We Fully Engage with People, Work, and Everything We Do, Ori Brafman
  • Sway: The Irresistible Pull of Irrational Behavior, Ori Brafman and Rom Brafman
  • Thinking, Fast and Slow, Daniel Kahneman
  • Beyond Greed and Fear, Hersh Shefrin
  • Trading to Win: The Psychology of Mastering the Markets, Ari Kiev
  • Trading with Crowd Psychology, Carl Gyllenram
  • Super Trader, Van Tharp
  • Currency Wars, James Rickards
  • Extraordinary Popular Delusions and The Madness of Crowds, Charles MacKay, Martin Fridson, and Joseph de la Vega
  • Manias, Panics, and Crashes: A History of Financial Crises, Charles Kindleberger
 
Risk Management
  • Against the Gods: The Remarkable Story of Risk, Peter Bernstein
  • Antifragile:  Things That Gain from Disorder, Nassim Taleb
  • Fooled by Randomness:  The Hidden Role of Chance in Life and in the Markets, Nassim Taleb

Options
  • How I Trade Options, Jon Najarian
  • Options as a Strategic Investment, Lawrence McMillan
  • McMillan on Options, Lawrence McMillan
  • Options: Essential Concepts, The Options Institute
  • Options for the Stock Investor: How Any Investor Can Use Options to Enhance and Protect their Return, James B. Bittman
  • Trading Index Options, James Bittman
  • All About Options: The Easy Way to Get Started, Thomas A. McCafferty
  • How the Options Markets Work, Joseph A. Walker
  • Mastering Derivatives Markets: A step-by-step guide to the products, applications and risks, Francesca Taylor
  • New Financial Instruments, Julian Walmsley

Trading
  • Market Wizards, Jack Schwager (3 books in series)
  • Trader Vic: Methods of a Wall Street Master, Victor Sperandeo (2 books in series)
  • Exceptional Trading: The Mind Game, Ruth Barrons Roosevelt
  • The Disciplined Trader: Developing Winning Attitudes, Mark Douglas
  • Stan Weinstein's Secrets for Profiting in Bull and Bear Markets, Stan Weinstein
  • Trading in the Zone: Master the Market with Confidence, Discipline and a Winning Attitude, Mark Douglas and Thom Hartle (2 in series)
  • Pit Bull: Lessons from Wall Street's Champion Day Trader, Martin Schwartz
  • The Master Swing Trader: Tolls and Techniques to Profit from Outstanding Short-Term Trading Opportunities, Alan S. Farley
  • Opportunities, Alan S. Farley
  • How to Trade in Stocks, Jesse Livermore
  • The Market Maker's Edge: A Wall Street Insider, Josh Lukeman
  • The Super Traders: Secrets and Successes of Wall Street's Best and Brightest, Alan Rubenfeld
  • Technical Analysis of the Financial Markets, John J. Murphy
  • Hit and Run Trading: The Short-Term Stock Traders' Bible, Jeff Cooper (2 in series)
  • The 5 Day Momentum Method, Jeff Cooper
  • Street Smarts: High Profitability Short-Term Trading Strategies, Laurence A. Connors and Linda Bradford Raschke
  • The Real Holy Grail: Money Management Techniques of Top Traders, Eddie Kwong
 

RUN WITH THE BULLS
Questions? Email President Ben Carroll at [email protected] and Trading Director Alex Medearis at [email protected]